Tag Archives: Nudge

Changing Behaviour Without Changing Minds: the case of the Stockholm congestion charge

Pioneering management writer, Mary Parker Follett (1868-1933), was one of the first to make the argument that in practices like management we act our way into better ways of thinking rather more easily than the other way around. In 1924 … Continue reading

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Practical Wisdom: Homer 1 Spock 0

In his book Thinking, Fast and Slow, Daniel Kahneman, the psychologist who won the Nobel Prize for Economics in 2002, describes two great, fictional systems of human thought (fictional because they don’t actually exist as separate systems). System 1 is … Continue reading

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