Tag Archives: niche

Decommoditize Yourself! – Coating Products in Meaning

Last week I travelled to Phoenix, Arizona to attend the annual meeting of Electro-Federation Canada and to deliver the opening keynote address. The association works with the electrical, consumer electronics and telecommunications industries and its membership consists of manufacturers and … Continue reading

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The Poverty of Economics: Capitalism Is Not Just About Competition

Last week David Brooks wrote a column titled “The Creative Monopoly” (New York Times, April 24). In it he told a story about Peter Thiel, the entrepreneur who founded PayPal and the course he is now teaching about entrepreneurial startups … Continue reading

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