Tag Archives: George Lakoff

Cattle, Slaves and Automobiles: Driving Dangerously With Management Clichés


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Language is rooted in metaphor. In their popular book, Metaphors We Live By (1982) George Lakoff and Mark Johnson showed the pervasive role that our embodied experience plays in our understanding of how the world works, or might work. We … Continue reading


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Watch Your Language! Why Metaphors Matter in Management


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It’s another launch of another strategic plan to the company’s senior and middle managers and the CEO is rattling on about “roadmaps” and “blueprints” that will generate “traction” in the market and “buy-in” from the employees. The employees are watching … Continue reading


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